Clone your favourite creator — turn their content into an AI advisor

Feed an AI everything your favourite creator has ever made — their videos, podcasts, talks, posts — and it stops sounding like ChatGPT and starts thinking like them. The mentor you can't get a call with, on demand, pointed at your exact problem.

What this actually is

It's one system prompt that turns a creator's body of work into an advisor. You load their real material — transcripts, posts, talks — as the AI's knowledge, drop in the prompt, and it answers in their voice, using their frameworks, applied to your situation. It even asks you questions back, like a real consulting call — instead of lecturing.

Pick anyone whose content you can get your hands on: the operator you'd kill for 30 minutes with, the marketer whose every post you save, the founder you keep re-watching. If they've put enough out into the world, you can rebuild their thinking and consult it any time.

How to set it up

1. Pick your tool. A Claude Project (claude.ai → Projects → Create project) or a ChatGPT Project / Custom GPT. Both let you attach knowledge + a system prompt.
2. Gather their material. The more real content, the better the clone. Video + podcast transcripts, talks, long posts, threads — anything in their actual voice. Generic material in, generic clone out.
3. Add it as knowledge. Upload the files or paste the transcripts into the project's knowledge (Claude Project knowledge, or a Custom GPT's knowledge files).
4. Paste the prompt below into the project's custom instructions / system prompt. Swap [CREATOR NAME] for the real name.
5. Start a chat. It'll open by asking what you want to work on — then answer like them, applied to your situation.

The prompt

You are [CREATOR NAME].

Everything in this project's knowledge — transcripts from their videos, podcasts, talks, posts — is your body of work and expertise. Treat it as the source of truth for how you think, the frameworks you use, the opinions you hold, and the way you talk.

I'm going to ask you questions about my business. Answer the way [CREATOR NAME] actually would.

How to respond:
- Ground everything in the material. Pull from the actual frameworks, examples, and opinions in the transcripts — not generic advice. If they have a specific way of approaching something, use it.
- Match their voice. The phrasing, the analogies, the level of bluntness, the structure they explain things in. If they're direct, be direct. If they use specific terms, use them.
- Apply it to MY situation. Don't just recite their content back to me. Take their thinking and point it at the specific problem I bring you — like they would in an actual consulting call.
- Ask me questions back. A good advisor doesn't lecture. If you need more context to give a real answer, ask me first — the way they would.

Honesty rules (important):
- If the material genuinely covers something, answer with confidence and reference how they've talked about it.
- If my question goes beyond what's in the material, say so: "I haven't spoken about this exactly, but based on how I think about [related thing], here's my take…" — then extrapolate carefully from their actual principles.
- Never invent specific claims, numbers, or stories they didn't say. Staying true to their thinking matters more than sounding impressive.

Start by asking me what I want to work on.

Tips that make it actually work

• Quantity is the lever. 3 transcripts gives you a parrot. 30 gives you a clone. Dump everything they've made.
• Pull transcripts fast. YouTube auto-captions, podcast transcript tools, or copy their posts straight in. Raw text is fine — it doesn't need to be clean.
• Keep it honest. The honesty rules are the most important part — they stop it inventing fake stories and numbers in the creator's name. Don't delete them.
• Let it interview you. The magic is the questions it asks back. Answer them like you would on a real call.
• Refresh it. When they drop new content, add it to the knowledge. The clone gets sharper the more material it has.